Privacy Policy

Last Updated: May 15, 2024

At Open Reflection, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this policy carefully to understand our practices regarding your personal data.

By using our website or services, you consent to the data practices described in this policy.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register on our website
  • Make a booking or purchase
  • Sign up for our newsletter
  • Contact us through our contact form
  • Participate in surveys or promotions
  • Provide feedback or reviews

This information may include:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Passport information (when necessary for booking travel)
  • Payment information
  • Travel preferences and requirements
  • Special assistance needs
  • Dietary restrictions

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and time spent on our website
  • Referring website or source
  • Date and time of website access
  • Location information (if permitted by your device settings)

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website and collect information about how you interact with our services. For more information about our use of cookies, please see our Cookie Policy section below.

2. How We Use Your Information

We may use the information we collect for various purposes, including to:

  • Process and manage your travel bookings and reservations
  • Provide you with information, products, or services you request from us
  • Personalize your experience and deliver content relevant to your interests
  • Improve our website, products, and services
  • Process payments and prevent fraudulent transactions
  • Communicate with you about your account, bookings, or inquiries
  • Send you marketing communications (if you have opted in)
  • Comply with legal obligations and enforce our terms and conditions
  • Conduct market research and analysis
  • Address problems with our website or services
  • Protect the security and integrity of our business

2.1 Legal Basis for Processing

We process your personal information based on one or more of the following legal grounds:

  • Contract: When processing is necessary to fulfill a contract with you or to take steps at your request before entering into a contract
  • Consent: When you have given your consent for specific purposes
  • Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, provided these interests do not override your fundamental rights and freedoms
  • Legal Obligation: When processing is necessary to comply with a legal obligation

3. Sharing Your Information

We may share your personal information with the following categories of third parties:

  • Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
  • Travel Suppliers: To complete your booking, we may need to share your information with airlines, hotels, car rental companies, tour operators, and other travel suppliers.
  • Business Partners: We may share your information with our business partners who offer complementary services or promotions.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may share your information with other third parties with your consent or at your direction.

We do not sell your personal information to third parties.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data
  • Secure socket layer (SSL) technology
  • Regular security assessments
  • Access controls and authentication procedures
  • Staff training on data protection

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

5. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the personal data
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the data
  • Whether we can achieve those purposes through other means
  • Legal requirements

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

6. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Access: The right to request copies of your personal information that we hold
  • Rectification: The right to request that we correct any inaccurate personal information we hold about you
  • Erasure: The right to request that we delete your personal information in certain circumstances
  • Restriction: The right to request that we restrict the processing of your personal information in certain circumstances
  • Data Portability: The right to receive your personal information in a structured, commonly used, and machine-readable format
  • Objection: The right to object to our processing of your personal information in certain circumstances
  • Withdraw Consent: The right to withdraw your consent at any time where we rely on consent to process your personal information

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

7. International Transfers

Your personal information may be transferred to, stored, and processed in countries outside of your country of residence. These countries may have data protection laws that differ from the laws of your country. By providing us with your personal information, you acknowledge and consent to these transfers.

When we transfer your personal information to other countries, we will take appropriate measures to ensure that your personal information receives an adequate level of protection in the countries to which it is transferred.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us. If we discover that a child under 16 has provided us with personal information, we will delete such information from our servers.

9. Cookie Policy

9.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their website is being used.

9.2 Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
  • Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
  • Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

9.3 Managing Cookies

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

You can also manage your cookie preferences through our cookie consent banner, which appears when you first visit our website.

10. Third-Party Links

Our website may contain links to third-party websites and services. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Open Reflection
Flat 60c Mason Greens
North Yvettemouth
BB4 5TZ
United Kingdom

Email: [email protected]
Phone: +44 271 106 7508