About Open Reflection

Creating unforgettable journeys since 2010

Our Story

Open Reflection was born from a simple yet profound belief: that travel has the power to transform lives. Founded in 2010 by a group of passionate travelers who had explored over 50 countries between them, our company began with a mission to create journeys that go beyond the typical tourist experience.

What started as a small operation focusing on European destinations has grown into a global tour operator offering carefully crafted experiences across six continents. Throughout our growth, we've maintained our commitment to personalized service, authentic experiences, and responsible travel practices.

Today, Open Reflection is proud to have helped thousands of travelers discover the world's most remarkable destinations. Our dedicated team of travel specialists, each with deep expertise in specific regions, works tirelessly to design itineraries that combine iconic highlights with off-the-beaten-path discoveries.

We believe that the best travel experiences come from a balance of careful planning and room for spontaneity, of comfortable accommodations and adventurous explorations, of famous landmarks and hidden local gems. This philosophy guides everything we do as we continue our mission of turning destinations into unforgettable stories.

Open Reflection journey

Our Mission & Values

Authentic Experiences

We believe in creating opportunities for genuine cultural exchange and meaningful connections with local communities.

Personalized Service

Each traveler is unique, which is why we tailor our services to individual preferences, interests, and travel styles.

Responsible Tourism

We are committed to practices that respect the environment, support local economies, and preserve cultural heritage.

Excellence

We strive for excellence in every aspect of our service, from the planning process to on-the-ground support during your journey.

Meet Our Team

Our diverse team of travel experts brings together decades of experience, cultural knowledge, and a shared passion for exploration. Each team member contributes unique expertise to create extraordinary travel experiences.

Team member 1

Emma Wilson

Founder & CEO

Emma founded Open Reflection after a decade as a travel journalist. With over 70 countries visited, she brings unparalleled expertise and vision to our company's direction.

Team member 2

Sophia Rodriguez

Head of Asian Destinations

Sophia spent five years living in various Asian countries before joining our team. Her deep understanding of Asian cultures and hidden gems ensures authentic experiences.

Team member 3

Daniel Thompson

European Specialist

With roots in both Eastern and Western Europe, Daniel specializes in crafting journeys that go beyond typical European itineraries to showcase lesser-known treasures.

Team member 4

Olivia Chen

Customer Experience Manager

Olivia ensures every client receives personalized attention and support throughout their journey. Her commitment to service excellence makes every trip seamless.

Team member 5

Michael Johnson

Sustainable Travel Director

With a background in environmental science, Michael leads our sustainability initiatives and develops experiences that positively impact local communities and ecosystems.

Certifications & Memberships

ABTA Member

Association of British Travel Agents

ATOL Protected

Air Travel Organiser's Licence

GSTC Member

Global Sustainable Tourism Council

USTOA

United States Tour Operators Association

What Our Clients Say

"Open Reflection transformed our family trip to Japan into an unforgettable adventure. Their attention to detail, from selecting the perfect accommodations to arranging authentic experiences with local artisans, exceeded our expectations. Most impressive was how they balanced our need for structure with opportunities for spontaneous exploration."

The Anderson Family

The Anderson Family

Japan Cultural Tour, 2023

"As a solo traveler, I was looking for a tour operator who could provide security while allowing me to experience the authentic Peru. Open Reflection struck that perfect balance. Their local guides introduced me to hidden gems I would never have discovered on my own, while their seamless logistics meant I could focus entirely on the experience."

Rebecca Lawson

Rebecca Lawson

Peru Adventure, 2023

"We've traveled with many tour companies over the years, but Open Reflection truly stands apart. Their sustainable approach to tourism was evident throughout our African safari - from the eco-lodges they selected to their support of conservation projects and local communities. It was luxury travel with a conscience."

James & Catherine Miller

James & Catherine Miller

Tanzania Safari, 2022

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